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Soon on Tap at A-B, MillerCoors: Hard Cider
MillerCoors has acquired Crispin Cider Co. while Anheuser-Busch told distributors it would introduce Michelob Ultra Light Cider. The category has until now been left largely to smaller players.

Super Bowl Breaks Its Ratings Record Once Again

NBC's Super Bowl audience Sunday was the largest to watch a TV program in U.S. history.

AOL Seeks New Agency to Convince Consumers to 'Care About AOL Again'

AOL is searching for an agency to help it devise a new brand campaign in the hopes of reconnecting with consumers, Ad Age has learned.

Why the 2012 Presidential Race Will Be Defined By Data

Forget the Twitter election; in 2012 the presidential campaigns will break new ground in use of data to target advertising.

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Smarter marketing on 2009 with call tracking

Call tracking can boost payoff from marketing