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Advertising Age - Latest News
Rockfish Taps Two P&G Execs to Open Cincinnati Office
Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.


AOL's Armstrong: Why We Went With Google

NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citigroup analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. Ad Age talked with AOL CEO Tim Armstrong about the deal.


Ice Cream Goes to the Dogs

Time Warner's U.K. children's TV channel Boomerang wanted to bring the pet-loving brand to life with a party in a London park for its adoring viewers and found the answer in a doggy ice cream van.


Shoppers Show Up for Back to School

NEW YORK (AdAge.com) -- Steep discounts lured shoppers in August, contributing to a surprisingly strong performance from the nation's retailers.


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