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Advertising Age - Latest News
Hilton Hotels Puts Creative Biz Into Review

CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said.


Beverage Giants Team Up in Campaign to Remove Soda From Schools

NEW YORK (AdAge.com) -- As the beverage industry comes under assault with proposed sugar taxes in several parts of the county, normally fierce rivals Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun running print and TV ads touting their joint initiative to remove full-calorie soft drinks from schools across the country.


A 'Breech' of Ad Policy?

NEW YORK (AdAge.com) -- Looks as if someone else may have their knickers in a twist over the way two Super Bowl commercials featuring pantsless actors were aired back to back during the game.


Was Lohan's $100M Suit Against E-Trade Crowdsourced?

NEW YORK (AdAge.com) -- The $100 million lawsuit pop-tart Lindsay Lohan filed against E-Trade Financial Corp. this week over a 30-second Super Bowl spot from its agency Grey, New York, appears to have been a crowdsourced effort by friends and random fans of Ms. Lohan on Twitter.


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Smarter marketing on 2009 with call tracking

 

Call tracking can boost payoff from marketing